Microsoft Showing Ads in Windows 11 Start Menu (Experimental)

The latest test build of Windows 11 has seen a new feature that shows recommended apps from the Microsoft Store in the Start menu. This means that when you click on the Start button, you will see various app icons that will show you ads to download and install apps.

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However, for now, this “recommended apps” feature will only be available to certain users of the Windows Insider program. Windows Insiders are those who voluntarily test a Windows feature before it is publicly released.

The Recommended Apps feature will appear in Windows 11 Build 22635.3495, which requires enrolling in the Windows Insider Program's beta channel. This feature has been rolled out to a small number of beta channel users.

These recommended apps are for individual, non-commercial users of Windows 11. If you are using a Windows computer owned by a company or organization, you may not see this feature. If you already have the feature and want to turn it off, Microsoft has also provided that option. To turn off Microsoft Recommended apps:

  • Enter settings
  • Enter Personalization
  • Click on Start
  • Turn off the Show recommendations for tips, app promotions, and more option

On the same settings page, the Start menu layout can be changed to More Pins layout, which will reduce the space occupied by the Recommended Apps section.

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Before adding a feature to the final build of Windows, Microsoft tests it by releasing it to a select number of users. There is no word yet on whether this Recommended App feature will make it to the final build of Windows 11.

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